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Built for B2B tech

Video Production for Complex B2B Tech

Your technology may be complicated. Explaining why buyers need it should not be.

We help AI, SaaS, FinTech and MedTech teams turn complex products into clear, compelling video that moves buyers forward.

Relevant examples and realistic pricing.

Levitate demo reel16:9 · 4K

Built for Technology That Takes Some Explaining

17+
Years producing video
3,500+
Clients served
85%
Repeat business

The buyer problem

Complex Products Create Complex Buying Decisions

B2B technology buyers need to understand what the product does, how it works, why it is different and whether they can trust it.

That is difficult to accomplish with screenshots, feature lists and sales calls alone.

  • 01 / friction

    Hard to Explain

    Technical products can lose buyers before the value becomes clear.

  • 02 / friction

    Hard to Demonstrate

    Some of the strongest capabilities live inside workflows, interfaces or technology buyers cannot easily see.

  • 03 / friction

    Hard to Trust

    High-value purchases require proof before buyers are willing to move forward.

What we make

Four ways to make complex technology easier to buy.

Start with the buyer need: make the idea clear, show the experience, build confidence through customers or create momentum for what is next.

  1. 01

    Explain

    Make complex ideas clear for any buyer.

    Technology Explainer Videos
  2. 02

    Show

    Put your product in focus for the right buyers.

    Product Demo Videos
  3. 03

    Prove

    Build buyer confidence with authentic customer stories.

    Customer Proof Videos
  4. 04

    Launch

    Build momentum across channels.

    Product Launch Videos

Industry relevance

Complex Technology
Comes in a Lot of Forms

The terminology changes. The communication challenge is often the same.

  • AI

    01
  • SaaS + enterprise software

    02
  • FinTech

    03
  • Biotech

    04
  • MedTech + healthcare technology

    05
  • Cybersecurity

    06
  • Data + cloud infrastructure

    07
  • Automation + manufacturing technology

    08

Featured work

Complex Products.
Clear Stories.

Selected technology work across AI, FinTech, MedTech, SaaS, biotech and complex physical technology.

02:14 · 4K
AI·Technology explainer

Kinetix Neural

An explainer that makes distributed model orchestration legible to enterprise buyers, using 3D data pipelines and executive problem-solution framing.

  • Hero explainer film
  • 3D pipeline animation set
  • Sales cutdowns
01:48 · 4K
FinTech·Product demo

ClearVault

A high-fidelity interface demo that brings hidden clearing architecture to the surface, showing real-time institutional settlement in action.

  • Product demo film
  • Interface simulation scenes
  • Procurement cutdown
02:32 · 4K
MedTech·Customer proof

PulseWave Medical

A customer story built on on-site clinician interviews, with animated callouts that make diagnostic accuracy easy for buying committees to trust.

  • Customer story film
  • Clinician interview selects
  • Accuracy callout graphics
01:20 · 4K
SaaS·Product launch

CloudScale OS

A fast-cut launch film built around automated cloud migration workflows, designed to create upgrade momentum across enterprise tiers.

  • Launch film
  • Event opener cut
  • Channel teaser set
03:05 · 4K
Biotech·Technology explainer

GeneCrest Therapeutics

A cinematic 3D molecular visualisation that turns a complex mechanism of action into a story investors and pharma partners can follow.

  • Mechanism explainer film
  • 3D molecular sequences
  • Roadshow edit
02:02 · 4K
Manufacturing technology·Product demo

Nexus Robotics

A factory-floor demo pairing live footage with tracked 3D CAD overlays, proving sub-millimetre precision in a real production line.

  • Demo film
  • CAD overlay passes
  • Regional sales versions

Featured Case Study / Emancro

Innovation that captivates. Impact made undeniable.

A closer look at how Levitate Media brought Emancro’s EASO robotics story to the screen.

01 / The challenge

Make advanced robotics feel real.

Emancro needed one film to speak to investors and sales prospects. EASO’s hospital robotics had to feel tangible and trustworthy, grounded in real-world use rather than futuristic promise.

Emancro / EASO / Healthcare robotics

02 / Behind the scenes

On set with EASO

The film,scene by scene.

03 / Final film cuts
01
02
03
04

Client perspective

The work matters. So does the working relationship.

01/05

Levitate Media / At a glance

17+

Years producing video

A coherent story

01
“
“They stayed patient, asked the right questions, and helped turn evolving ideas into a coherent story”

Matt Price

CEO· Crescendo

Clutch

Upbeat attitude and skilled artists

02
“
“I'm impressed by Levitate Media's upbeat attitude and skilled artists”

David Cushing

Creative Director & Designer· Spikemark

Clutch

A collaborative approach

03
“
“It was a very collaborative approach and a rewarding experience.”

Becky Hajost-Brown

Marketing· Steelcloud

Clutch

Responsive and a pleasure to work with

04
“
“High-quality videos, responsive, and a pleasure to work with”

Courtney D.

Content Marketing Manager

G2

The buying journey

Video Built Around How Technology Gets Bought

  1. 01

    Stage 01

    “What does this actually do?”

    Understand

    Explainer videos help buyers grasp the product and why it matters.

    Technology explainers

  2. 02

    Stage 02

    “How does it work for us?”

    Evaluate

    Product demos show how the technology works.

    Product demos

  3. 03

    Stage 03

    “Can we trust it?”

    Believe

    Customer proof helps reduce risk.

    Customer stories

  4. 04

    Stage 04

    “Why act now?”

    Act

    Launch and campaign content creates momentum.

    Product launches

The Tech Video Roadmap

One Video Partner. More Than One Project.

Products evolve, features launch and sales teams need new assets. We build a 6- or 12-month video roadmap around the content your buyers need throughout the year.

Build My Video Plan

Assets for every stage of the business

IntroduceCore explainerDemonstrateProduct demosProveCustomer proofLaunchProduct launchesSellSales cutdownsPromotePaid variationsAmplifySocial editsPlanQuarterly planningIntroduceCore explainerDemonstrateProduct demosProveCustomer proofLaunchProduct launchesSellSales cutdownsPromotePaid variationsAmplifySocial editsPlanQuarterly planning

Why Levitate for Tech

We Know How to Make Complex Feel Simple

Five working principles behind every video we produce for technology teams.

  1. 01

    Strategy First

    We start with what buyers need to understand, not the production format.

  2. 02

    Technical Fluency

    We work comfortably with complicated products, subject-matter experts and technical teams.

  3. 03

    Full Creative Range

    Live action, 2D, 3D, UI animation, motion graphics and mixed media can work together.

  4. 04

    Low Lift

    We manage the process without creating more work for your internal team.

  5. 05

    More From Every Production

    We plan cutdowns, formats and supporting assets before production begins.

How we work

A Process Built for Busy Technology Teams

01/ 04

01

Output

A focused creative brief

  1. Step 01

    Understand

    Align on the buyer, product and business goal.

  2. Step 02

    Simplify

    Find the clearest story without losing technical truth.

  1. Step 01

    Understand

    Align on the buyer, product and business goal.

    A focused creative brief

  2. Step 02

    Simplify

    Find the clearest story without losing technical truth.

    An approved narrative and script

  3. Step 03

    Create

    Choose and produce the right mix of film, UI and motion.

    A polished hero asset

  4. Step 04

    Multiply

    Adapt the core story for the channels that need it.

    Useful versions and cutdowns

Pricing guidance

What shapes your video budget.

How many videos, and how long each needs to be.

FAQ

Questions before we start.

What Do Your Buyers Need toUnderstand?

Tell us what you are explaining, demonstrating, proving or launching. We’ll help determine the smartest video approach, relevant examples and a realistic budget range.