Qventus
- Hero explainer film
- 3D pipeline animation set
- Sales cutdowns
B2B technology explainer videos
Technology Explainer Videos That Make Complex Products Click
Your buyers should not need three meetings to understand why your technology matters.
We turn complex products, platforms, workflows and ideas into clear video stories built around what buyers actually need to understand.
Relevant examples and realistic pricing.
Response within 1 day
Levitate demo reel16:9 · 4K
Trusted by 3,000+ brands
When you need an explainer
When the Product Makes Sense Internally but Not Yet to the Buyer
Your team knows the product inside out. Your buyers need a clear way into the story before the details can matter.
Buyers cannot compare you with something familiar yet. Start by showing the problem this category exists to solve.
The value is spread across steps and teams. Show the sequence so viewers can see where the change happens.
The model is not the whole story. Make the user's action, the platform's role and the useful output easy to follow.
Numbers alone rarely explain the value. Connect the data to a decision your audience needs to make.
Much of the product works behind the scenes. Visualize the system through the outcomes it enables.
A long feature list can blur the point. Group capabilities around the job the buyer is trying to do.
Keep the science accurate while giving non-specialists a clear path through what is new and why it matters.
Explain how the product fits into financial decisions and workflows without losing the details that build trust.
Show the intended use and the people or processes involved, with claims reviewed by your subject-matter experts.
Threats and protections are often invisible. Make the risk, response and role of the product concrete.
The expertise may be clear to your team but intangible to buyers. Show the process and what they can expect from it.
Examples
Technology Explainer
Video Examples
Selected technology work across AI, FinTech, MedTech, SaaS, biotech and complex physical technology.
Ryff
- Product demo film
- Interface simulation scenes
- Procurement cutdown
Resilinc
- Customer story film
- Clinician interview selects
- Accuracy callout graphics
Lokker
- Launch film
- Event opener cut
- Channel teaser set
What makes tech explainers different
Technical Accuracy Is Only Half the Job
The video still needs to make sense to the buyer. We work with marketing teams, product leaders and subject-matter experts to identify what the story needs.
- 01/buyer question
What buyers need to know first
Start with the question the buyer is actually trying to answer.
- 02/technical depth
Which technical details matter
Keep the specifics that change understanding or build confidence.
- 03/simplification
What can be simplified
Remove complexity without flattening the product's value.
- 04/visualization
What needs to be visualized
Give invisible systems and workflows a clear visual language.
- 05/proof
What proof supports the story
Use evidence you can substantiate, not claims for their own sake.
Industry relevance
Complex Technology
Comes in a Lot of Forms
The terminology changes. The communication challenge is often the same.
AI
01
SaaS + enterprise software
02
FinTech
03
Biotech
04.avif)
MedTech + healthcare technology
05
Cybersecurity
06
Data + cloud infrastructure
07
Automation + manufacturing technology
08
Visual approaches
Choose the Visual Style That Makes the Technology Clearest
A visual language chosen for the story your buyers need to understand.
2D animation
Concepts made simple on screen.
3D animation
Show mechanics in space.
Motion graphics
Ideas and data in motion.
UI animation
Focus on the key interaction.
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Live action
Real people, real setting.
Mixed media
Film and animation combined.
Screen capture
A real workflow, kept accurate.
Data visualization
Patterns viewers can grasp.
Visual metaphor
Abstract tech made memorable.
Where to use it
One Explainer Can Work Across the Funnel
- 01
Attract & Engage
Give new audiences a reason to pay attention.
- Paid campaigns
- Social
- Events
- 02
Convert & Close
Make the product easier to understand and discuss.
- Homepage
- Product page
- Sales presentations
- 03
Retain & Align
Keep the story useful beyond the first visit.
- Email nurture
- Investor communication
- Internal enablement
How we work
A Process Built for Busy Technology Teams
01/ 04
01
Output
A focused creative brief
- Step 01
Understand
Align on the buyer, product and business goal.
- Step 02
Simplify
Find the clearest story without losing technical truth.
- Step 01
Understand
Align on the buyer, product and business goal.
A focused creative brief
- Step 02
Simplify
Find the clearest story without losing technical truth.
An approved narrative and script
- Step 03
Create
Choose and produce the right mix of film, UI and motion.
A polished hero asset
- Step 04
Multiply
Adapt the core story for the channels that need it.
Useful versions and cutdowns
Multi-asset opportunity
Build More Than One Asset
From the Same Story
01/ 07
Potential deliverables, scoped to the project:
- Deliverable 01
Full explainer
The main, in-depth video that tells the complete story.
Main cut
- Deliverable 02
Short overview
A concise version to quickly communicate the key message.
Main cut
- Deliverable 01
Full explainer
The main, in-depth video that tells the complete story.
Main cut
- Deliverable 02
Short overview
A concise version to quickly communicate the key message.
Main cut
- Deliverable 03
Paid cutdowns
Short, punchy edits optimized for paid ads.
0:15 cut
- Deliverable 04
Social clips
Vertical and square clips for social media.
9:16 vertical
- Deliverable 05
Sales version
A tailored edit for sales conversations and presentations.
Sales edit
- Deliverable 06
Feature-specific versions
Individual edits that highlight specific features or use cases.
Feature cuts
- Deliverable 07
Alternate aspect ratios
Optimized for different platforms and placements.
16:9 + 9:16
Pricing
Technology Explainer Video Pricing
A useful range depends on the story, visual approach and the versions you need. Share the brief and we'll recommend an approach with realistic pricing.
What shapes the scope
- 01Length
- 02Script development
- 032D vs 3D
- 04Visual complexity
- 05UI work
- 06Voiceover
- 07Number of deliverables
- 08Timeline
A useful starting point
Ask for pricing andyou'll receive
- Relevant examples
- A recommended approach
- A realistic pricing range
FAQ
Frequently Asked Questions
What is a technology explainer video? +
A focused video that helps a specific audience understand a technical product, workflow or idea and why it matters. The story can use animation, live action, interface footage or a combination.
How long should a B2B explainer video be? +
Most B2B explainer videos work well between 60 and 120 seconds, depending on the complexity of the message and where the video will be used. More technical subjects may need a longer format to explain the product clearly without oversimplifying it.
Can you understand highly technical products? +
Yes. We work with technical teams and subject-matter experts to understand the product, its capabilities and the problems it solves. We then turn that knowledge into a clear story that makes sense to the intended audience without losing technical accuracy.
Can you explain complex AI products? +
Yes. We help make AI products easier to understand by focusing on what the technology does, how it works within a real workflow and why it matters to the buyer. Visual storytelling can make complex concepts more tangible without relying on unnecessary technical jargon.
Can you explain scientific or medical technology? +
Yes. We can work with your technical and scientific experts to translate complex concepts into clear visual explanations. The process includes stakeholder reviews to help ensure the final story is accurate, appropriate for its audience and aligned with your communication goals.
Do we need to provide a script? +
No. We can develop the script with you. We start by understanding your product, audience and key message, then shape the story into a clear narrative. Your team reviews the script before production moves forward.
Can you animate our software or UI? +
Yes. We can use interface animation, screen recordings or a combination to demonstrate your product's workflow and key features. The goal is to show how the experience works while keeping the important interactions clear and accurate.
Can one explainer create multiple marketing assets? +
Yes. A single explainer project can be planned to support multiple formats, including shorter social clips, paid ads, sales snippets and website content. The exact deliverables depend on the project scope and how you plan to use the video.
Ready to Make Your
Product Click?
Tell us what your product does what your buyers need to understand.