Customer story videos

Customer Proof for Complex B2B

Technology

When the product is complex and the investment is significant, buyers need more than claims.

Customer video gives them evidence from someone who has already made the decision.

Relevant examples and realistic pricing.

Response within 1 day

Levitate demo reel16:9 · 4K

Trusted by 3,000+ brands

Why it matters

Technical Buyers Still Buy on Trust

Customer stories help prospective buyers understand:

01
Why the customer chose the product
The problem, the alternatives and the reason they committed.
02
What implementation was like
An honest view of rollout, effort and support.
03
How the technology is used
Real workflows, in the customer's own words and environment.
04‍
What changed
The before and after for the team using it every day.
05‍
What results followed
Outcomes the customer is willing to stand behind on camera.
06
Why the purchase was worth it
The reassurance a buying committee needs to sign off.

Examples

Selected technology work across AI, FinTech, MedTech, SaaS, biotech and complex physical technology.

How we work

01/ 04

Output

A focused creative brief

Step 01
Understand
Align on the buyer, product and business goal.
A focused creative brief
Step 02
Simplify
Find the clearest story without losing technical truth.
An approved narrative and script
Step 03
Create
Choose and produce the right mix of film, UI and motion.
A polished hero asset
Step 04
Multiply
Adapt the core story for the channels that need it.
Useful versions and cutdowns

Formats

01/ 07

Potential deliverables, scoped to the project:

Format 01
Customer story
Best for: the flagship proof asset on your website and in late-stage sales.
Deliverable 02
Short overview
A concise version to quickly communicate the key message.
Main cut

Format 01
Customer story
Best for: the flagship proof asset on your website and in late-stage sales.
Format 02
Executive testimonial
Best for: reassuring senior buyers and buying committees.
Format 03
User story
Best for: showing day-to-day value to practitioners and evaluators.
Format 04
Customer montage
Best for: breadth of adoption across several accounts in one piece.
Format 05
Remote interview
Best for: lighter-lift proof when travel or site access is limited.
Formagt 06
On-site case study
Best for: physical technology and environments buyers need to see.
Format 07
Event capture
Best for: gathering several customer voices at a conference or summit.
Format 08
Multi-customer campaign
Best for: segment or industry campaigns needing consistent proof.

Low-lift process

Your best customers are busy.

We help manage preparation, interviews, production and post so participation stays easy for both your team and the customer.

Your customer's time

Typical time commitment— to confirm

Step 01
Preparation
We shape the story angle and questions with your team, then brief the customer so nothing feels unexpected.
Step 02
Interviews
A guided conversation. The customer talks about their experience; we handle direction and follow-ups.
Step 03
Production
Crew, lighting, sound and permissions are managed around the customer's schedule and site rules.
Step 04
Post
We edit, route drafts for customer approval and deliver the cutdowns your team needs.