PCCA
- Hero explainer film
- 3D pipeline animation set
- Sales cutdowns
Product launch video production
Product Launch Videos That Make Complex Releases Clear
A launch creates attention. Your video needs to turn that attention into understanding and action.
We create launch content for new products, major features and technology releases across web, sales, paid, social and events.
Relevant examples and realistic pricing.
Response within 1 day
Levitate demo reel16:9 · 4K
Trusted by 3,000+ brands
The launch problem
A Launch Needs More Than One Announcement
One video cannot carry a launch across every channel and audience. These are the mistakes that quietly cost launches their momentum.
- 01
The single-video trap
Expecting one 90-second announcement film to serve keynotes, sales calls and social ads all at once.
- 02
The launch day cliff
Spending the entire budget on day one, with no momentum-building content for the weeks that follow.
- 03
Sales left empty-handed
Generating launch traffic, but leaving the sales team without modular demo clips to close the pipeline it creates.
- 04
Retrofitting aspect ratios
Trying to crop a widescreen brand film into vertical paid social ads as an afterthought.
Examples
Technology Product Launch Video Examples
Selected technology work across AI, FinTech, MedTech, SaaS, biotech and complex physical technology.
Rakuten
- Product demo film
- Interface simulation scenes
- Procurement cutdown
Maple Systems
- Customer story film
- Clinician interview selects
- Accuracy callout graphics
Cribl
- Launch film
- Event opener cut
- Channel teaser set
Launch content system
Build the Campaign From One Production Plan
One story and one coordinated production can feed the assets your launch needs across channels.
- 01/buyer question
Hero launch video
The central story that introduces what is new and why it matters.
- 02/technical depth
Product demo
Show the release in action for buyers ready to evaluate.
- 03/simplification
Feature clips
Give specific capabilities room to be understood.
- 04/visualization
Paid and social cuts
Adapt the story for shorter, channel-specific attention.
- 05/proof
Sales and customer proof
Support the conversations that follow the announcement.
Industry relevance
Complex Technology
Comes in a Lot of Forms
The terminology changes. The communication challenge is often the same.
AI
01
SaaS + enterprise software
02
FinTech
03
Biotech
04.avif)
MedTech + healthcare technology
05
Cybersecurity
06
Data + cloud infrastructure
07
Automation + manufacturing technology
08
Timeline
Start Before the Launch Date
- 01
Stage 01
“What does the launch need to say?”
Strategy + scope
Agree on audiences, story and the content the launch needs.
Sets the plan
- 02
Stage 02
“Why should buyers care?”
Messaging
Align on what is new and why buyers should care.
sets the message
- 03
Stage 03
“What will viewers actually see?”
Script / storyboard
Make creative decisions before production starts.
sets the story
- 04
Stage 04
“What source material does the story need?”
Production
Capture or create the source material for the campaign.
sets the footage
- 05
Stage 01
“How does the story come together?”
Post
Shape the flagship story and review with stakeholders.
Sets the film
- 06
Stage 02
“How does one story become many assets?”
Cutdowns
Adapt the footage for each channel and audience.
sets the versions
- 07
Stage 01
“What formats does rollout need?”
Distribution
Deliver launch-ready formats for your team's rollout.
Sets the rollout
Where to use it
One Story. Every Launch Touchpoint.
- Website
- Sales
- Paid media
- Social
- Events
- Product pages
- Partner channels
How we work
A Process Built for Busy Technology Teams
01/ 04
01
Output
A focused creative brief
- Step 01
Understand
Align on the buyer, product and business goal.
- Step 02
Simplify
Find the clearest story without losing technical truth.
- Step 01
Understand
Align on the buyer, product and business goal.
A focused creative brief
- Step 02
Simplify
Find the clearest story without losing technical truth.
An approved narrative and script
- Step 03
Create
Choose and produce the right mix of film, UI and motion.
A polished hero asset
- Step 04
Multiply
Adapt the core story for the channels that need it.
Useful versions and cutdowns
Multi-asset opportunity
Launch Assets Planned Together
01/ 07
Potential deliverables, scoped to the project:
- Deliverable 01
Hero launch video
The central story that introduces what is new and why it matters.
Main cut
- Deliverable 02
Short overview
A concise version to quickly communicate the key message.
Main cut
- Deliverable 01
Hero launch video
The central story that introduces what is new and why it matters.
Main cut
- Deliverable 02
Product demo
The release shown in action for buyers ready to evaluate.
SALES EDIT
- Deliverable 03
Feature clips
Individual capabilities with room to be understood.
0:15 cut
- Deliverable 04
Paid ads
Short cuts built for paid placements.
16:9 + 9:16
- Deliverable 05
Social cuts
Channel-specific versions of the story.
9:16 VERTICAL
- Deliverable 06
Sales content
Material that supports the conversations that follow.
SALES EDIT
- Deliverable 07
Customer proof
Early customer and validation stories for the launch.
FEATURE CUTS
Pricing
Product Launch Video Pricing
Launch programs often involve multiple deliverables. Planning the story and assets together lets us scope the production as one coordinated program; share your release and we'll recommend an approach and realistic range.
What shapes the scope
- 01Number of assets
- 02Creative scope
- 03Filming requirements
- 04Animation
- 05Demo complexity
- 06Versioning
- 07Channels
- 08Launch date
A useful starting point
Ask for pricing andyou'll receive
- Relevant examples
- A recommended approach
- A realistic pricing range
FAQ
Frequently Asked Questions
How early shoud video planning start before launch? +
As soon as your launch message and release window begin to take shape. The right lead time depends on the creative scope, approvals and number of assets; we can work backwards from your date during scoping.
Can one production create multiple launch assets? +
Yes. Planning the main film, demo and shorter edits together helps the assets share a consistent story and production plan.
Can you work with unreleased products? +
Yes. We can coordinate access, confidentiality and approval requirements with your team before anything is shown publicly.
Can you create launch demos and paid ads together? +
Yes. We can scope a demo and channel-specific cuts within the same launch plan.
Can you support launches for complex AI or technical products?+
Yes. We work with your experts to keep the story technically credible and useful to the intended buyer.
Can you create multiple versions for different audiences? +
Yes. We can plan different messages or edits for buyers, users, partners and sales teams.
Have a Release Coming Up?
Share your launch date, product and the content you need across channels.